Media Kit
 

 

 

 

On-screen advertising is part of an entertaining program that provides a combination of movie trivia, theater announcements and advertising slides for a captive audience*. The message being portrayed is showcased in full color on 20-by-40-foot movie screens. After being placed on the big screen, your message will be displayed every 4.5 minutes** in the 13 minute program.

On-screen advertising also offers many features. First, this form of advertising is affordable and offers a large reach ideal for geographic targeting. Theatres draw patrons within a 5-10 mile radius and up to 25 miles for megaplexes.

On-screen advertisements have a high message frequency***. The schedule starts on Friday and ends on Thursday, with a message frequency of three times per movie, seven days a week. According to Nielsen New Media, on screen advertising also creates nearly three times the recall**** of traditional media such as television.

 

* Our audience is interacting with the trivia element of our slide show. They cannot skip pages or switch channels and miss your ad. They paid money to stare at the screen where your ad appears!
** Each ad spot is 10-13 seconds in length
*** Your ad shows an average of 3 times before every movie. Movies
show an average of five times per day on each screen, seven days a week (there are often extra showings on weekends & holidays).
**** On-screen entertainment for four national brands generates a 66% recall on average.
*****
 Exclusive: Only 14-15 advertisers are accepted per screen.

 

The Cinema Benefits
•Impact: Your ad in full color, on the big screen!

•Recall:

 

 The message on the big screen is delivered to a captive, receptive audience,  allowing for recall that is nearly three times higher then traditional media!
The immediate frequency and low clutter also make your message stand out.
•Demographics: You will have the opportunity to reach consumers in the desirable  18-49 group.
•Hollywood: The power of Hollywood behind every advertiser!
•Locations: I.C.E Theater locations cater to a niche group, allowing
advertisers to create a specific message that adheres to the audience.

 

 

click here to:
GET THE FAQS ABOUT ON-SCREEN ADVERTISING

Visit the website: www.cinemaadcouncil.org

 

 

 

 

 

 

 

 

 

 

  
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Phone: 312-388-7695